Monday 29 October 2012

Recycle and Reuse

The Montreal Eaton Centre, owned by Ivanhoe Cambridge, (the company I work for..whoot whoot!) set out a unique, evironmentally themed sculpture made of recycled materials.  The art installation, called Fragile, transformed the shopping centre into an eco-system. The  brains behind this wonderful work, Roadsworth and Brian Armstrong. They wanted to challenge the public to think differently about the life-cycle of products in the urban enviornment. Take a look at the video to see the process work.






Image from http://www.flickr.com/photos/64849641@N03/5905410374/


For more infomation about this project visit: http://fragile.projekroom.com/en/medias

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